What happens when you put Terry Richardson in a room with a stylist, a whole bunch of socks and creative director Jen Brill? This sounds like the beginning of some dirty story but no, the result of this is a very fun and colourful campaign shoot for Swedish label Happy Socks! The project has brought together a bunch of up and coming New York talents in music, fashion and film to showcase the Happy Socks range styled up as jumpers, pants, even bras. Who knew a sock could have so many applications? We love the outcome!