Effortless cool. Ksubi is about easy clothes and denim, but the real story is more about the attitude. A Ksubi boy or girl is cool. And only those worthy, really worthy of the moniker can actually wear their clothes convincingly. Ksubi has a self-created cred that comes across in clothes that go a little left of centre, and an east side support that has ensured them notoriety. Their SS12/13 show was a story of street looks, styled by Christine Centenera, in blocked textures or patterns: think triple denim, head to toe hibiscus print and a palm tree print that slightly resembled a leafy plant of a different nature. With a simply dressed set of hanging fluro bars and a cutout timber frame, the models emerged into this post-industrial warehouse aesthetic that cemented the urban bent Ksubi interprets so well. High-necked looks gave a different perspective to sportswear-inspired cuts, along with drawstring hems and shiny trackpants options. A graffiti lettered top gave a different look to text-emblazoned tees and was also a hint to the sort of work their ‘kustom’ branch produces, applying finishes and embellishment to current and archival pieces. Within each look, there were garments that could be deconstructed from the whole and mixed and matched again for a wearable wardrobe, seemingly absent of their ubiquitous skinny jeans this time, and reaching for a more varied offering that is sure to appeal to the truly cool kids.
Photography by Maja Baska. Words by Chiara Bianchino.